Getting our feet wet.

Aqua America is the second largest publicly traded water utility in the U.S., serving eight states and three million consumers. They needed a solution to strengthen, evolve and systematize their brand.

Let’s go!

Discovery Session

Geographic challenges required a hybrid of three discovery sessions to get to the heart of the brand and gain consensus from the C suite.

Brand Strategy

The positioning and strategy focused on Aqua’s deep history and expertise, efficient operating model and environmental stewardship. From this, “The groundwork for a better tomorrow” was born.

Creative Development

Tag built out a branded solution that encompassed customer communications, internal communications, business development, investor relations and included assets like infographics, videos, bill inserts, ads, trade show materials and more. The solution offered easy-to-access templates and other supporting materials for business development and community outreach.

Brand Adoption

Aqua has a dispersed employee base (half field and half office), so to reach them successfully we created a launch package that was sent to each employee’s home. It included a letter from the CEO, a brand guide and branded giveaway item.


The consistency of Aqua’s brand increased dramatically.

A meaningful way to communicate the importance of Aqua’s promise to municipalities, customers and employees.

A better customer experience through streamlined programs and communications.

Tag worked strategically to optimize and standardize our brand across 90 locations while respecting the needs of each state.

Justin Pizzi

Director of Marketing and Communications Aqua America

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Because we’d love to!