A brand does not happen by accident. It requires the attention of your entire organization. That’s why we created the concept of a Momentum Group. Your Momentum Group is the catalyst for “living” your brand internally and externally. The group identifies areas where your brand interacts with employees, prospects, customers, suppliers and partners, and determines how to hardwire them into your culture to deliver a consistent brand experience (pre-purchase, purchase and post-purchase).
The group consists of six to eight employees with cross-functional responsibilities (e.g. HR, operations manager, sales manager, administrative, marketing director, production, executive assistant). Members participate in weekly meetings and complete modest assignments between meetings.
Ultimately, all employees will join in the momentum by becoming Brand Ambassadors who will protect and grow your brand!