If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare much better than you.
Why do many brand development initiatives fall short of expectations? A lack of knowledge, support, and participation from the executive management team, and in turn, everyone else. That’s why your management team should be viewed as your insurance for success. They must understand what brand development is and does. They must support it, be open to change and willing to make an investment in your brand’s future.
The Brand Primer was developed to ensure a smooth, productive, and profitable brand development initiative by educating key management about the subject of brand, its value, and their role in this process. It is a two-hour session that addresses how a brand influences an organization; how your brand fits into your strategic plans; and the difference between brand development and branding. The Brand Primer can also be provided as a 20-minute precursor to your Discovery Session.