A proven method for uncovering the true essence of a brand.
This objective and productive session is based on facts to identify the appropriate focal point for your brand strategy. It was developed more than 25 years ago and has helped hundreds of organizations achieve exceptional brand success.
Participants represent a cross-section of your organization that typically includes your CEO, COO, CFO, and SVPs/VPs of marketing, sales, customer service, and R&D, and consists of no more than 10 to 15 participants.
The session takes place in a comfortable offsite environment and lasts five to six hours. The outcome will be well worth the time you invest. Your team will walk out of the session with a clear understanding of what is unique about your brand and how you can use that to stand out from the crowd.