A Philadelphia candle maker (a.k.a. Secret), created a line of clean-burning, colorful hand-inked candles named after drag queens. What fun? He turned to Tag to create a brand personality as vibrant as his product.
Tag developed a bold, lively look and feel to capture the movement of the ink patterns and artistic use of color. Tag also designed packaging, business cards, banners, sell sheets and a website. The brand voice is sassy and confident just like the creator. Put that all together and you’ve got a brand that differentiates in a crowded space, poised to wax the competition.
Because we’d love to!