Umbrella concept – Feed Your Life. This solution was a perfect fit with Bimbo’s core values and corporate brand. It created an interesting way to convey the opportunities, benefits and satisfaction of a career with Bimbo – Feed You Ambitions (career opportunities), Feed Your Purpose (social responsibility, volunteering), Feed Your Goals (financial, health and education), and more.
Tag created an exciting look and feel for the Feed Your Life brand to complement the parent brand. We developed a website, brochure and reimagined Bimbo’s career fair efforts. We implemented a successful social media campaign to drive college students to career fairs across the U.S., where they engaged with a booth experience that stood out from competitors.
Great response at college career fairs
2,000+ Likes, shares and comments
550,000+ Social media impressions
85% of reachable users at schools exposed to Bimbo within 2 weeks prior to career fairs