Branding · Marketing · Advertising 215 545 4850

Refreshing a Stale
Careers Program

Bimbo Bakeries, one of the world’s largest baking companies, needed help retooling its recruiting brand to attract top talent, in particular Millennials, and strengthen human resource communications.

Let’s Go!

Strategy

Umbrella concept – Feed Your Life. This solution was a perfect fit with Bimbo’s core values and corporate brand. It created an interesting way to convey the opportunities, benefits and satisfaction of a career with Bimbo – Feed You Ambitions (career opportunities), Feed Your Purpose (social responsibility, volunteering), Feed Your Goals (financial, health and education), and more.

Creative

Tag created an exciting look and feel for the Feed Your Life brand to complement the parent brand. We developed a website, brochure and reimagined Bimbo’s career fair efforts. We implemented a successful social media campaign to drive college students to career fairs across the U.S., where they engaged with a booth experience that stood out from competitors.

Results:

Great response at college career fairs

2,000+ Likes, shares and comments

550,000+ Social media impressions

85% of reachable users at schools exposed to Bimbo within 2 weeks prior to career fairs

Want us to do that for you?

Because we’d love to!