Tag Sounds Off
Thoughts and insights from the team at Tag.
Flying has become a contact sport recently. Unlike politicians, brands actually do suffer when consumers learn that they are assaulting their customers. United Airlines learned that the hard way this spring. Poor customer service acts were followed by worse explanations and non-apologies, and as a result, the already troubled brand took another big hit in 2017.
Look at that! Another year come and gone (said everyone’s grandpa). But it’s true! And with each passing year comes fads that fade. (Thank you for leaving the mannequin challenge in 2016.) So, as a designer at Tag, what’s better to write about than the ups and downs of the design world in 2016. As […]
In the advertising industry, the agency’s holiday card has always been a vehicle for creative expression about the brand. After all, we have free creative reign. No client approvals. No rush job status. No “no’s.”
Michelle said it best – “A brand does not happen by accident. It requires the attention of your entire organization.” It’s why we have such a rigorous hiring process, which I shared in this blog in 2014. We live our brand at Tag every day, and we love to read about other companies that take […]
With being a great brand comes great responsibility. Data continues to show consumers are loyal to brands that align with their ideals and personal values. Do your social responsibility efforts complement your business and brand strategies?