At The Heart Of Tag.Headquartered in Philadelphia, Michelle Taglialatela founded the agency as Price Communications in 1995. The Tag team shares a passion for helping brands thrive. Are you ready to kick it up a notch?
We believe in different.
When is the last time you recommended an average restaurant, or an average anything, to someone? Probably never. That’s because people don’t talk about average; they talk about amazing and different. They also don’t buy what a company does; they buy why they do it – the purpose, cause or belief that sets them apart.
That’s where Tag comes in. We are a strategic brand development firm that can help you find a differentiating strategy to unify stakeholders and create new momentum, new possibilities and new ways of delivering your brand experience.
Contact Tag for your total brand solutions or for key projects where results matter. We have all of the tools you need.
- Brand discovery & development
- Integrated online & offline media
- Ad campaigns
- Brand identity
- Direct marketing
- Web design
- Consumer Goods & Grocery
- Financial Services
- Life Sciences/Biotech
- Water Utilities
If you are in the market to define, revamp or retool your brand, you will likely encounter the “outside in” methodology of brand development.
It goes something like this: ask the market what they want, and build the brand to mirror their wants, needs, and desires. Do you know why this method is fundamentally flawed? If all of the competitors in your category used that same approach, what would happen? Commodity. You would all look, sound and act the same.
With an “inside out” approach, we will help you identify your true distinction versus becoming what the market wants. Some may argue that it’s a social world and you have to let the consumer dictate who they want you to be. Wrong. A brand is about distinction. Always was, always will be. Dare to be different. Dare to be you.
Michelle Taglialatela is Tag’s brand strategist, one of 35 nationally who is certified by The Brand Establishment. Michelle applies Tag’s proprietary process to create one-of-a-kind brand strategies that transform cultures and increase brand value.
Find out how our “inside out” methodology can make your brand a leader in its category. See for yourself. Take a look at some of our case studies. Better yet, contact Michelle now.
Get in touch.
Use the form below to go inside out with your brand.