WE ARE…confused. And so is the Penn State Nittany Lion. The new Penn State academic logo was released a few days ago and the PSU community is in uproar. Comments are pouring in on PSU social media pages. Why would they change the blue? What is up with the lion’s eyes?
As an alum myself, I am upset. After discussing with a few fellow alumni and non-PSU coworkers, here are the five things we found wrong with the logo.
The color blue.
The Penn State dark blue has always been an integral part of the brand. To change the color is a bold move. Unfortunately it was not to a bolder color. The new blue is familiar…Facebook blue, anyone?
The lion’s eyes.
What is the Nittany Lion looking at? The eyes are slightly creepy and stone cold. The rebrand states that the lion is faced to the right to connect with the Penn State name but actually looks like he is daydreaming and looking beyond the typeface.
My friend Ashley put it best: “that font looks like something I would have chosen for my AIM account in junior high.” The previous thinner, taller font gave PSU a more sophisticated look and feel.
Spacing and balance.
The spacing between the lion shield and the Penn State type is too far apart and feels disconnected.
At first glance looks like a health insurance company (ahem Blue Shield and Penn Medicine). My coworker Tara thought it was better fit for a zoo; no surprise the agency who lead the rebrand also did some work on the World Wildlife Fund.
I understand change is hard and know firsthand how much work goes into a rebrand. Penn State is a community full of tradition and I wish they kept some of that intact within the new logo.
What do you think?