TOMS: A Brand Promise With Purpose

The reason WHY the TOMS brand exists: to improve people’s lives in different ways. “Why” is the very reason an organization exists. People make an emotional connection to a brand and its leadership because of their purpose..why they do what they do.

Blake Mycoskie is the Founder and Chief Shoe Giver of TOMS, and the person behind the idea of One for One, a business model to help a person in need with every product purchased. This business model is what became the basis of the company and the story that launched this brand to success.

Yes, a simple idea has grown into a global movement:

• TOMS Shoes has provided over 10 million pairs of shoes to children since 2006
• TOMS Eyewear has restored sight to over 175,000 since launching in 2011
• In 2014, TOMS Roasting Company was founded with the mission to provide clean water to developing communities. Outside of its own cafes and website, TOMS will make its beans available at Whole Foods exclusively.

If you are not familiar with TOMS then take a few minutes to learn about this amazing organization. This video is hard to watch, but it gives a complete sense of what this brand truly stands for and just one of the many ways they deliver on their brand promise.

Blake Mycoskie’s vision and “band of travelers” and the impact they have had on the world is extraordinary. Over the years I’ve watched this brand as it has evolved in the scope of its causes and the lives it touches globally. TOMS continues to inspire and impress me as the company and brand evolve. What a beautiful brand promise.

Every great company has a great “why” to share with the world. What’s yours? If you don’t know, contact Tag now.