A damn good reputation (a.k.a. personal brand). That’s how Dr. Marcus Setchell landed the position of being Queen Elizabeth’s “Royal Gynecologist” from 1990 to 2008, and trusted to deliver the most anticipated baby ever. He is a leading British obstetrician and gynecologist, and graduate of The University of Cambridge, one of the most prestigious institutions of higher learning in the world. Setchell has enjoyed an illustrious career, providing care for many of the Royals.
You don’t necessarily have to be a graduate of Cambridge to get where you want to be professionally and personally, but a well-crafted personal brand can help immensely. Personal branding was introduced in 1937 by Napolean Hill author of Think and Grow Rich. His book focused on how to be empowered for success. Since that time, it has grown in importance and social media has brought it to a whole new level.
Personal branding is the process whereby people and their careers are marked as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests that success comes from self-packaging.
Since I am not a personal branding expert, I asked Sara Canuso, president of A Suitable Solution, for some tips. Sara explains, “Power and influence are what attracts more clients, closes more deals and attracts people to know, like and trust you.” Here are three key steps she suggests for strengthening your personal brand.
Step One: Body Language Communicates
It is important to understand what your body language is saying before you speak a word. Conversely, it is important for you to be able to read the body language of others to know what they are thinking, but may not be communicating with words.
Step Two: Dress to Influence
A first impression should create a human connection and will influence whether you land or lose a contract, are hired or are overlooked for a position.
There is nothing like a polished professional image to command respect and trust. It amazes me how people spend so much time and energy preparing for a meeting only to discover on the day of the meeting that nothing in their closet will work. I always recommend choosing your wardrobe the night before so you can start the day knowing you will look your best.
Step Three: Mind Your Manners
Good business etiquette can do wonders for your professional image and build positive relationships. Learn how to put your best foot forward and present yourself in a way that makes your clients, coworkers and management take you seriously.
Of course Dr. Marcus Setchell would know all about minding his manners, which is surely a requirement at Buckingham Palace. If you haven’t given much thought to your personal brand, it isn’t too late to start. And, it will definitely pay off. Visit Sara’s website to learn more.