Tastes Of Tag: 2014 Music Edition

Music. It plays an important role in almost all our lives. The opening chords of a song can hurl us back in time and just as easily propel forward entire generations.

Music is able to do this because it connects directly to the emotional part of your brain. When you listen to a song, it evokes an emotion and becomes encoded in your memory. So whether you’re running at the gym or hanging out with your best friends, music connects you to those experiences and people. Some of these can be extremely profound and others are just feel-good. This is the reason why artists like Beyonce, Michael Jackson, and Taylor Swift have been able to sway the hearts, minds (and dollars) of countless fans.

Musicians are no different than companies when it comes to building brands. The only real difference is that musicians inherently have what all brands aspire to ultimately achieve. That is, the ability to create a deep emotional connection with the consumer.

It’s no shocker that Tag’s love for music is rivaled only by its love for brand. I’ve been here for going on eight years and can tell you silence is an anomaly. There’s always music bouncing off our walls. Often times I’ll walk from the front of our office to the back as full-volume tunes burst out of every section. Now you’re probably asking yourself, “What type of music does the Tag Team groove to?” Well isn’t that just the PERFECT segue for…