Branding · Marketing · Advertising 215 545 4850 Branding · Marketing · Advertising 215 545 4850 It was only 6 months ago I wrote a post about the state of VR and 4 months since Tag received the Oculus Development Kit 2. Already the VR landscape has changed dramatically as big tech companies realize the potential and clamor to be the first commercially available headset. The major players to date are, Oculus, Samsung, Sony and Valve. (more…)
If you haven’t heard about the $2 bn Facebook acquisition of Oculus Rift or seen the Rift enabled exhibits at 2014 San Diego Comic Con then it’s time you paid attention. Both Ad Age and The Verge recently published comprehensive pieces that cover virtual reality’s past, future and present. I encourage you to read them if you want to get caught up. (The Verge piece is gorgeous). VR has been around for about half century in various forms. It is only now, due to a combination of proper hardware (Moore’s law), software, the internet and a DIY community that VR has the ability to become what we idealize it as.
Now, I can’t say that I’ve donned the goggles (maybe Tag will order a pair…) but I’ve read enough to be convinced that the experience truly convinces the brain into believing you’re in another world. Think about the power of that. We are on the verge of the next big thing. The introduction of mass-market low-cost VR is a game-changer the likes of radio and television. I also think it trumps everything that’s come before it. (more…)