Branding · Marketing · Advertising 215 545 4850 Branding · Marketing · Advertising 215 545 4850 It is an easy observation that as society and the world in which we live changes, the way we interact with brands changes too. However it is not so easy for brands to keep up. If you think about pre-Internet days, there were only two ways to shop at home: infomercials and catalogs. And catalogs were the grandfather of them all. But now, in the digital age, catalogs, and the brands that defined them, are taking a hit. JC Penny, Sears, and many others are finding it hard to cope and stay relevant within our changing society. And to add to it. There is a new player in the game.