Back to school shopping is upon us! With the start of each school year comes the chance for students to reinvent themselves. Whether they’re just entering middle school, their final year of high school, or their freshman year of college, students around the country are tugging on their parents’ purse strings to get their hands on the latest trends and gadgets. (more…)

A couple of months ago, I wrote about how brands influence and assist us in every aisle of the grocery store. The bright colors and iconic images of our favorite brands provide a mental shortcut in our decision-making process. If we’re going to talk about grocery store brands, though, we have to also talk about private label (formerly known as generic) brands.  (more…)