Branding · Marketing · Advertising 215 545 4850 Branding · Marketing · Advertising 215 545 4850 A couple of weeks ago, I had a cold. Nothing serious, but like most of us, my daily calendar at work and at home was full of “to-do’s” that wouldn’t go away just because of a little cough. So I grabbed a bag of cough drops and tissues, and got on with life.
My go-to cough drop is Halls. The medicinal taste, and the sinus-clearing menthol, let you know it’s working. Halls has a great brand, and their tagline, “A Pep Talk in Every Drop,” tells me that it’s going to do exactly what I expect. It’s not going to cure my cold, but it will alleviate enough of the discomfort that I can do what I need to. (more…)