Branding · Marketing · Advertising 215 545 4850 Branding · Marketing · Advertising 215 545 4850 A couple of months ago, I wrote about how brands influence and assist us in every aisle of the grocery store. The bright colors and iconic images of our favorite brands provide a mental shortcut in our decision-making process. If we’re going to talk about grocery store brands, though, we have to also talk about private label (formerly known as generic) brands. (more…)