If you haven’t heard about the $2 bn Facebook acquisition of Oculus Rift or seen the Rift enabled exhibits at 2014 San Diego Comic Con then it’s time you paid attention. Both Ad Age and The Verge recently published comprehensive pieces that cover virtual reality’s past, future and present. I encourage you to read them if you want to get caught up. (The Verge piece is gorgeous). VR has been around for about half century in various forms. It is only now, due to a combination of proper hardware (Moore’s law), software, the internet and a DIY community that VR has the ability to become what we idealize it as.
Now, I can’t say that I’ve donned the goggles (maybe Tag will order a pair…) but I’ve read enough to be convinced that the experience truly convinces the brain into believing you’re in another world. Think about the power of that. We are on the verge of the next big thing. The introduction of mass-market low-cost VR is a game-changer the likes of radio and television. I also think it trumps everything that’s come before it. (more…)