You’ve seen them, the low budget TV spots for local businesses like pizza shops, law firms and car dealerships. The “talent” is horrible. The creative is unthinkable. And, the production quality is even worse. But someone must think they are acceptable because they’re running. Could this be possible? Can “5 minutes of fame” be so blinding that these local businesses can’t see the truth?

I was watching the Philadelphia Flyers game on Sunday night and could not believe my eyes. A spot for Uncle Tomy’s pizza, in South Philadelphia, featured a Hulk Hogan look alike, missing several teeth, screaming at the viewer. Really? Missing teeth? This is the best impression you can make for your business and brand? Eat at Uncle Tomy’s; lose some teeth. (more…)