Branding · Marketing · Advertising 215 545 4850 Branding · Marketing · Advertising 215 545 4850 Ask ten CEOs or marketing professionals for the definition of a brand and you will likely hear ten different answers. So, how is it that millions of dollars have been spent building brands and countless books have been written, for it to be one of the most misunderstood concepts in business today. Perhaps it is because brand is intangible or maybe because brand is not about marketing at all. So what is it? (more…)