For many, this time of year is “back to school” season. For the time between my school years, and now, my children’s school years, I was more likely to have the September issue of Marie Claire on my coffee table than the latest edition of Family Fun Magazine. I’ve always loved magazines, and read about 6-10 different ones each month. In late August the behemoth September issues arrive, overstuffed with editorial and ads featuring fall offerings from all of the big luxury brands. For the second year in a row, Hearst produced the “Fashion to Go” box, with three magazines weighing in at a combined 9.2lbs. One gargantuan issue has enough content for three days of beach-reading, and as I flip through the pages (of clothing I’ll never buy), I was thinking about the nature of luxury fashion brands.

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