The reason WHY the TOMS brand exists: to improve people’s lives in different ways. “Why” is the very reason an organization exists. People make an emotional connection to a brand and its leadership because of their purpose..why they do what they do.
Blake Mycoskie is the Founder and Chief Shoe Giver of TOMS, and the person behind the idea of One for One, a business model to help a person in need with every product purchased. This business model is what became the basis of the company and the story that launched this brand to success. (more…)