I have often wondered why hospitals believe “the statistics and awards game” is an effective strategy for their brand, marketing or advertising. Let’s face it, “number one” in this, and “more procedures” in that, seems like a losing battle…especially in the Philadelphia market (a.k.a. the birthplace of medicine).

We have award-winning hospitals that provide the latest and greatest healthcare has to offer—on practically every corner. So, I wonder how much of this “sameness” consumers can absorb before it reaches saturation and they simply tune it out?  When I think about the category, I become dizzy. Here’s a good example of what I mean. (more…)