As brand strategist Michelle Taglialatela explained in a previous blog post, “a brand is all about the experience.”  For certain products and services, a positive brand experience that leads to good word-of-mouth from your customers can provide a better ROI than any paid advertisement.

For years, I’ve been a very vocal (unpaid) promoter of PATCO,  my local public transportation system.  I make a short drive each workday to a train station with ample parking, friendly staff, and reasonable ticket costs. It’s good for the environment and my community.  I look forward to having 23 minutes of “me” time before and after my workday, to read a book, check my calendar, or just watch the world pass by my window.  I tell anyone and everyone how much I enjoy my commute.  The biggest factor in my decision: trains arrive often, and on time. (more…)