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It can be easy to pick on a brand when they’re down.
We try to keep this blog space upbeat, and share our thoughts on brands that get “it.” Eric Crawford recently praised UPS, REI and Harley Davidson for their unwavering focus on their brand’s core values. When brands identify what distinguishes them in the marketplace, and then commit to living those brand values at every touchpoint, it’s easy to stay on brand. (more…)