Branding · Marketing · Advertising 215 545 4850 Branding · Marketing · Advertising 215 545 4850 Wow! That’s what I thought to myself 15 minutes into a Bruce Springsteen concert I recently attended. His energy was over the top. As I looked around, I saw an enormous range of ages and personalities worshipping Bruce. The crowd LOVED him, and I was particularly taken by the connection he had with the men in the audience.
While I have always liked Bruce, I am not a fanatic. But, as the concert progressed, I found myself becoming increasingly more intrigued by his performance, and his brand. He looked great. He was physically fit. He sounded amazing. And, he was connective. Sure seemed like “The Boss” to me. (more…)