In the advertising industry, the agency’s holiday card has always been a vehicle for creative expression about the brand. After all, we have free creative reign. No client approvals. No rush job status. No “no’s.” (more…)

Monday through Friday we boost brands, all day every day. But when the summer work weeks end, most of us at Tag start looking toward the beach.
Our favorite vacation brands have the same three unique selling points (USPs) – sun, sand and salt air. (more…)

Back to school shopping is upon us! With the start of each school year comes the chance for students to reinvent themselves. Whether they’re just entering middle school, their final year of high school, or their freshman year of college, students around the country are tugging on their parents’ purse strings to get their hands on the latest trends and gadgets. (more…)

People are a business’ most valuable asset, and according to a study by Dale Carnegie, organizations with engaged employees outperform those without by 202%. Successful companies know that investing it their people is good for their brand and good for their business. But while 90% of leaders think an employee engagement strategy will have an impact on their business success, less than 25% actually have one.

Employee engagement creates the emotional and functional commitment an employee has with an organization and its brand. Here are some examples of brands doing it right.


“This is a caption and a pull quote maybe?”


Every little thing counts. Protect your brand by ensuring all departments understand how they can subtract from, or add to, the value of your brand. The elements that drive brand consistency are message, tone, design and delivery. Below are examples of brands that understand the importance of consistency.


While advertising and marketing have arguably long been fast-paced environments, it appears the whole world has put their foot on the accelerator. There may have been a period where brands could take their time to deliver products or services or respond to complaints from consumers in a more leisurely way, but not so anymore. (more…)

“Pay no attention to the man behind the curtain,” said the Wizard to Dorothy and her friends in The Wizard of Oz. Interestingly, right beforehand, Dorothy challenges him stating “If you were really great and powerful, you’d keep your promises.” The Wizard, however wanted them to focus on the spectacle of smoke and mirrors (and fire) and not reveal the truth about his power (or lack thereof). This scene could be a metaphor for the changing paradigm of how advertising works. (more…)

It is an easy observation that as society and the world in which we live changes, the way we interact with brands changes too. However it is not so easy for brands to keep up. If you think about pre-Internet days, there were only two ways to shop at home: infomercials and catalogs. And catalogs were the grandfather of them all. But now, in the digital age, catalogs, and the brands that defined them, are taking a hit. JC Penny, Sears, and many others are finding it hard to cope and stay relevant within our changing society. And to add to it. There is a new player in the game.


A couple months ago my children were aware that it was Dr. Seuss’ birthday. They heard he had died and asked me a very innocuous question: When did Dr. Seuss die?

I’ve been a loyal Phillies fan through good times and bad, and then more good times and (maybe really) bad again. But no matter how my team is playing, I proudly wear my team’s colors. I’m partial to the burgundy and powder blue that the team sported through the ‘70s and ‘80s, but there are many style options for fans of the Fightin’ Phils, as shown in this graphic history of their logos. (more…)