As brand strategist Michelle Taglialatela explained in a previous blog post, “a brand is all about the experience.” For certain products and services, a positive brand experience that leads to good word-of-mouth from your customers can provide a better ROI than any paid advertisement.
For years, I’ve been a very vocal (unpaid) promoter of PATCO, my local public transportation system. I make a short drive each workday to a train station with ample parking, friendly staff, and reasonable ticket costs. It’s good for the environment and my community. I look forward to having 23 minutes of “me” time before and after my workday, to read a book, check my calendar, or just watch the world pass by my window. I tell anyone and everyone how much I enjoy my commute. The biggest factor in my decision: trains arrive often, and on time. (more…)