“Pay no attention to the man behind the curtain,” said the Wizard to Dorothy and her friends in The Wizard of Oz. Interestingly, right beforehand, Dorothy challenges him stating “If you were really great and powerful, you’d keep your promises.” The Wizard, however wanted them to focus on the spectacle of smoke and mirrors (and fire) and not reveal the truth about his power (or lack thereof). This scene could be a metaphor for the changing paradigm of how advertising works. (more…)