Branding · Marketing · Advertising 215 545 4850

Every time I see the Citadel logo, my immediate reaction is to cover my ears to prepare for the ear-piercing, obnoxious sound of a cruise ship horn as it departs from the port. Now, I haven’t asked Citadel what the graphic is intended to represent, but its shape, style, small star over the “i” and colors suggest they serve the travel category versus financial services. So, I decided to delve further into this brand to see if I could make sense of it. (more…)