Be the customer! As a designer I’m doing this all the time. If I’m creating a complex printed piece I’ll often build a replica of the end product to ensure it feels, reads and operates the way it’s intended. If timing allows, I’ll actually give it to a potential customer to see how they interact with it and make adjustments based on those experiences. Below you’ll find examples of brands that understand exceptional customer experience is a key to success.
People are a business’ most valuable asset, and according to a study by Dale Carnegie, organizations with engaged employees outperform those without by 202%. Successful companies know that investing it their people is good for their brand and good for their business. But while 90% of leaders think an employee engagement strategy will have an impact on their business success, less than 25% actually have one.
Employee engagement creates the emotional and functional commitment an employee has with an organization and its brand. Here are some examples of brands doing it right.
The answer is – employee satisfaction. Just ask Mark Bertolini, CEO of Aetna. While recovering from a near-death neck injury, Mark learned that recovery is a state of mind. “If your mind is in the right place, you can do anything,” he shared during a CBS news interview. Bertolini found healing in yoga and meditation to deal with the pain of his injury, and that inspired him to bring a new mindset to Aetna. (more…)