Let’s face it; politics is about marketing. It’s about creating and selling an image–a brand– that motivates people to get behind a candidate. Who do you think has the better 2012 presidential brand?

For Barack Obama’s 2008 presidential campaign, a team of designers with no previous political experience created the freshest, most recognized political brand logo of all time. In fact, they created the first actual presidential logo. It is a good, clean, strong design, and it is a complete departure from the dated, meaningless political graphics of the past. You know them: typographic solutions with some graphic suggestion of stars and stripes. (Not logos.)  (more…)