Brand Strategy Development
It is important to point out that a powerful brand is created by aligning vision, culture, and image. It starts at the top with the president/CEO and executive management team, and flows throughout the organization.
Management’s aspirations for the company.
The outside world’s impression of your organization and the brand experience you deliver.
Values, behaviors and attitudes – the actions of employees throughout all ranks.
A sound brand strategy can help you achieve this alignment. Using your Discovery Session output, and any research we have conducted, we will develop a Brand Strategy Report. The Report will include strategic recommendations and outline how your claim of distinction will translate into a value proposition, tagline, brand mood and adoption ideas. It will serve as a framework for your brand development initiatives and will keep future activities “on brand.”
Living the Brand
Our client, Crossroads Hospice became the 3rd largest privately owned hospice.