Yes folks, it’s that wonderful time of year. No I’m not talking about thou what shalt not be named. I’m talking about Super Ads Bowl™®©, where the brands we love (and some we’ve never heard of) duke it out to win the hearts and dollars of an expected 115 million U.S. viewers.
There is debate over whether a 30-second spot is worth the price tag; but there shouldn’t be. At $4 million for a 30-second spot and double that for a 60, they are practically a bargain. That’s because we’ve passed the halfway point; there are MORE people watching the Big Game for the ads than that interception returned for a 99-yard touchdown. That’s 100+ million engaged consumers, ready for you to make your best brand impression. It doesn’t stop there. These ads become the focal point for Monday morning water-cooler conversations and the most successful are spoofed and never forgotten. They also get play beyond the big game by driving viewers to social channels and websites for further engagement.
The State of the Pre-game
More and more brands use the week before the Super Bowl to tease or release an ad in it’s entirety. Here’s what we have so far:
Newcastle Brown Ale (Teaser)
Bud Light (Pre-release)
Dove Men+Care (Pre-release)
Click here for a full list of brands running ads this year (and the creative shops behind them). Be sure to check back in next week when we weigh in on the highs and lows of Super Ad Bowl Sunday, and use the comments sections to make your predictions.