Philadelphia – a great brand.
In the City of Brotherly Love, where I live and work, there is so much to embrace about Philly. I remember when “With Love, Philadelphia XOXO” launched. What a genius and effective tourism campaign.
Yesterday I was reading the Philadelphia Inquirer and came across a project the Inquirer and philly.com launch called “one great idea”. They are asking celebs (and “less known people”) in the region to share great ideas for the city. What’s cool is that there are so many different types ideas. As a brand development firm, it will be exciting to see how this project will make Philadelphia an even stronger brand.