If you are in the market to define, revamp or retool your brand, you will likely encounter the “outside in” methodology of brand development.
It goes something like this: ask the market what they want, and build the brand to mirror their wants, needs, and desires. Do you know why this method is fundamentally flawed? If all of the competitors in your category used that same approach, what would happen? Commodity. You would all look, sound and act the same.
With an “inside out” approach, we will help you identify your true distinction versus becoming what the market wants. Some may argue that it’s a social world and you have to let the consumer dictate who they want you to be. Wrong. A brand is about distinction. Always was, always will be. Dare to be different. Dare to be you.