Hilarious Brand Twitters You Need To Follow
Over the past several years, brand Twitter accounts have gone from traditional to kinda weird to way, way too weird. In an effort to stand out, brands are often in competition to see which can have the wildest Twitter persona. Many times, this goes too far and the Twitter persona ends up being detached from the brand’s core message and purpose. This February, Sunny D’s official Twitter account tweeted a sentiment that felt, well, a little off-brand to say the least:
I can’t do this anymore
— SUNNYD (@sunnydelight) February 4, 2019
Personification of brands is one thing, but at the end of the day we all know that brands aren’t actually people. And some subjects—such as Sunny D’s depression—are a little too heavy for a brand to take on, especially one so far removed from mental illness as a beverage company. In an attempt to be quirky or relatable, Sunny D was totally out of its wheelhouse and came off as being disingenuous.
Brand Twitter accounts often have to keep a delicate balance between humor that works, and going too far. Here are five brand Twitters that successfully toe the line.
Steak-umm is the master of keeping it weird. The brand’s Twitter often refers to its product very literally as “frozen beef sheets”, and successfully convinced a legion of followers to adopt the catchphrase “Steak-umm bless”. The brand often gets very existentialist on Twitter and provides commentary on the food and advertising industries, which might seem a bit much for a frozen cheesesteak brand. However, Steak-umm’s Twitter persona nails the humor and manages to come off as very authentic. The key to the brand’s success is breaking the fourth wall with tweets that acknowledge there is a person behind the Twitter.
I will sell you frozen beef sheets in exchange for money and an unbreakable sacred oath between us that will last a thousand generations
— Steak-umm (@steak_umm) March 29, 2019
boss: we need a more *authentic* tagline
me: hmm how about… "buy our frozen beef sheets?"
boss: let's do it
— Steak-umm (@steak_umm) May 7, 2019
MoonPie takes Twitter weirdness in a completely different direction—adopting an innocent, goofy, solar system-obsessed persona that perfectly fits their brand. Following MoonPie on Twitter might not be the most intellectual decision you’ve ever made, but it’s almost guaranteed to put a smile on your face when you see their tweets.
Hi I’ll be happy to take all of your moon-related inquiries in the meantime https://t.co/tTRgvOOnq4
— MoonPie (@MoonPie) January 23, 2018
I will not be tweeting tonight out of respect for Santa and his generous work
— MoonPie (@MoonPie) December 24, 2018
No article about brand Twitter accounts is complete without mentioning Denny’s. The brand’s wisecracking Twitter is well-known for its on-the-nose one-liners about breakfast food. Denny’s Twitter never fails to hop on top of current Twitter memes and trends—and always relates the jokes back to their menu.
the secret to a really fluffy omelette is adding hopes and dreams to each one.
— Denny's (@DennysDiner) April 17, 2019
if you run out of syrup simply turn the bottle off and on again.
— Denny's (@DennysDiner) April 28, 2019
Wendy’s sassy redheaded attitude is brought to life through the brand’s Twitter. While other brands are known for their hilarious original tweets, Wendy’s is known for their roasts. The brand’s Twitter never fails to provide a cutting comeback to anyone who crosses them—competing brands and individuals alike.
— Wendy's (@Wendys) January 4, 2017
When the tweets are as broken as the ice cream machine. https://t.co/esdndK1iFm
— Wendy's (@Wendys) November 24, 2017
Chipotle’s Twitter account is nothing if not smart. The brand’s tweets are rarely goofy or gimmicky—just funny, intelligent commentary on everything we love (or love to hate) about the cult-favorite burrito chain. Chipotle also isn’t afraid to poke fun at itself and its known quirks—yes, they know nobody wants to pay extra for guac.
Don't worry, we're not telling FAFSA y'all order guac.
— Chipotle (@ChipotleTweets) March 1, 2019
Good morning to everyone, except people who take our Tabasco bottles.
— Chipotle (@ChipotleTweets) May 26, 2018
These brilliant brand Twitters are guaranteed to brighten up your timeline — and inspire you to think about how far a brand’s voice can truly go. And if you’re looking for fresh commentary on the hottest advertising and marketing news, make sure to follow us too.
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