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Get In On The Drama!


March 11, 2015

Pretty much any night of the week you’ll catch me unwinding from the day watching Bravo. There is something about grown women screaming and throwing wine at each other that makes me feel better about myself. Currently, Monday and Tuesday nights are my favorites featuring The Real Housewives of Beverly Hills and Vanderpump Rules. Bring on the drama!

Just 12 years ago a little show called Queer Eye for the Straight Guy put Bravo on the map. The “show ended up making over mainstream media’s representation of gay men.”

Since then, the Bravo brand has evolved into a reality-TV-junkie’s heaven. It was one of the first TV channels to understand viewers want to discuss what they are watching. They have enabled viewers to move from texting friends about the drama to joining in on it through Twitter with suggested hashtags and participating in online/texting polls like “whose side you are on?”

Bravo’s late night show, Watch What Happens Live, takes the conversation a step further fielding questions via phone or Twitter by host, Andy Cohen, and his “Bravolebrities.” The Bravo stars are interviewed in pairs, sitting a Bravolebrity next to a well-known celebrity, such as Kelly Ripa or Anderson Cooper. Oftentimes, the famous guests are fans of the Bravo network and have questions for Bravolebrities–bringing the Bravo brand experience full circle.

In my opinion, Andy Cohen is a genius. He is not only the host of Watch What Happens Live, he is also the creator and executive producer of the Housewives franchise. “The show was a response to the popular ABC series Desperate Housewives and America’s growing love of reality TV.” Andy is the reason the Bravo brand is as popular as it is today.

Bravo’s branding and gossip doesn’t end when the shows leaves the air. One can stay connected with through social media, online after shows, and cast blogs.. They can even wear the gossip! ShopByBravo offers branded gear with popular catch phrases from Bravo’s shows that are promoted on the late show. I myself am desperate to get my hands on the #Mazel off-the-shoulder sweatshirt but haven’t justified the $54.94 cost yet.

Mazel Shirt - Tag Strategies Blog

Not a Bravo fan? I urge you to dedicate an hour to appreciate the drama and madness. The NYC Housewife franchise comes back April 7th at 9 pm so start with that. Check out my friend Esther Lee’s US Weekly article for more details.

And in true Bravo fashion, I will leave you with my version of a Housewife tagline, “You think you know me, but I just don’t give a f*** what you think.”

Now share yours with us!


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