Custom snacks you can sink your teeth into. | Tag Strategies
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If you’re like me, you like eating healthy snacks, but it isn’t always convenient. Most days you will find me throwing an apple into my bag or grabbing a Kind bar on my way to work. I’m also known for sharing bags of Baked Lay’s or Herr’s pretzels at the office. I am basically a snackaholic. So, when I found out from our intern Joe that I could select my very own snacks at the click of a button AND have them delivered directly to my office, I had to find out more!

This personalized snack thing has been around awhile, although I hadn’t heard about it. (Apparently I live under a rock.)  So, in an effort to try something totally different and keep my waistline in check, I immediately checked out Graze and Nature Box and selected snacks I thought I might like. This is what I learned.

About Graze:
Graze was founded by a group of friends who were tired of run-of-the-mill snacks like chips and candy. Their tagline is “Snacking reinvented” and I have to say it’s completely accurate. The website includes 90 uniquely nutritious snack options that you can easily rate by clicking: love, like, try or trash. Each box is personalized to your dietary preferences and you can receive one as frequently as you like. Graze box - Tag Strategies Blog

Giving back:
Graze has a school of farming in Uganda where they teach the community to grow, maintain and harvest their own food. Each student is given the means to grow food for themselves, their families, and sell to local markets.

I received my first box about a week and a half after I initially signed up. It was a Monday morning, and I was feeling a little out of it, so I was pleasantly surprised when my Graze package arrived at my office. I quickly opened the box and stared for a minute in awe of its beautifully packaged contents. But the initial excitement wore off quickly after I tried a few of the snacks. The portions were relatively small and some of the snacks were kind of odd (this is partially my fault because I was trying new things).

My assessment:

  • Sustainable packaging (it’s also attractive)
  • Snacks are a little too small
  • Delivers as often as you like
  • Website is simple and user-friendly
  • Reasonably priced
  • Easy cancellation
  • Gives back to the community

About Nature Box:
When you join Nature Box, you receive five different snacks every month. You can choose the snacks you want or let them surprise you. They offer 100+ snack options that cater to your dietary preferences. So, if you’re gluten free, vegan, etc, they have you covered. Nature Box - Tag Strategies Blog

Giving back:
Nature Box also partners with Feed America and committed to donating 1 million meals in 2014. For every box they delivered, they donated a meal.

I decided to try Nature Box simply to compare their snacks to the snacks I received from Graze. I ordered a trial box and received a FREE full-size snack bag. I must say, at first glance, the box wasn’t very exciting. Everything was packaged identically with a prominent use of their sunflower icon. Package design aside, I opened the bonus bag of Cookie Cashew Crumble and my taste buds were pleasantly surprised. In fact, all of the snacks in the box were pretty delicious.

My assessment:

  • Redundant packaging
  • Snacks were a good portion and pretty tasty
  • Delivers once a month
  • Website is simple and user-friendly
  • Reasonably priced
  • Easy cancellation
  • Gives back to the community

All in all, there were positives and negatives for both of these brand experiences. But, if I were to choose between the two, I would go with Nature Box. The Nature Box brand overall really impressed me with their use of large photographic images of food on their site, their clear and concise message about being mindful about what you put into your body, and the fact they are taking great strides to fight hunger. And anytime I can make a purchase with dual benefits, I do.

Nature Box made the emotional connection with me that brands need to make to win the battle of the purchase decision. Emotional connections are critical because they are the primary reason why consumers prefer brand name products and research proves it.

The next time you make a purchase think about how the brand made you feel. Why do you buy?

 

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