Country music, y’all? | Tag Strategies
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Country music, y’all?

Brands

April 29, 2015

It’s my favorite time of year! Time for cowboy boots, flannel shirts, tailgating, Coronas and the warm summer sun. Why yes, I am talking about country music concert season! But it’s not just country in the summertime for me; I am constantly listening to country music year round. On my walk to work, at my desk (much to Art Director, Eric’s displeasure), driving around town – no matter when, no matter where – it’s country.

My love for country music started at a young age with Shania Twain. I was constantly dancing around my room singing Man! I Feel Like a Woman. Today, I live for Zac Brown Band (ZBB), Miranda Lambert and Eric Church (to name a few). Nothing beats their music live. I thank ZZB’s Homegrown for currently getting me through each day.

Becoming mainstream.

Turns out, I am not the only one with a strong love for country music these days. It has finally become a mainstream genre of music – even outside of the warm summer season. Research company, AudienceSCAN, released data this year that stated “one in three Americans loves country music.” And in the words of Blake Shelton, “It’s about time, damn time.”

Country Music Consumers - Tag Strategies BlogMap courtesy of Forbes.com.

“According to CMA research, the country fan base has increased 31% during the last decade from 80.9 million to 106.6 million. Of those fans, 34% are in the prime advertiser demographic of 18-to-34 years old.”

President of Viacom Media Networks Kids & Family Group, Cyma Zarghami, touched on it’s current popularity as well, “Right now, country is front and center in pop culture — from ‘Nashville’ the series to Blake Shelton on ‘The Voice,’ Tim McGraw performing at the Oscars and so much more.”

Brands are catching on.

“Expanding the country genre means bringing brand interest into our industry,” Damon Whiteside, senior VP, marketing and partnerships at the Country Music Association (CMA) shares in a recent marketing summit. “I consider it sort of a 101 on how to do work with the country industry.”

The Pepsi brand has been a believer since they became a CMA partner in 2012 and signed brand agreements with country artists, Blake Shelton, Lady Antebellum, Jason Aldean, Brantley Gilbert and Dierks Bentley.

Have you caught the country bug? Or have you been a fan all along? Let us know and share your favorite country song with us!

Here are some of ours (well mostly Renee’s):

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