With the news that Oatly’s dairy-free soft serve will be served at Major League Baseball stadiums this summer, it seems safe to say that vegan and plant-based options are hitting the mainstream in a big way. And, brands are taking note. Just in the past couple of years, we’ve seen some big brands offer consumers plant-based options with impressive sales results.

SO ready for this. #softserve #chocolate #vegan https://t.co/gtI4m0Zu5B

— vegnews (@VegNews) April 8, 2021

Whether for the environment, ethical beliefs, or health concerns, American consumers are increasingly going vegan. Recent data shows that an estimated 9.7 million Americans are vegan. Many more are making an effort to reduce their intake of animal products, even if they’re not quitting meat cold-turkey. A poll in 2020 discovered that 1 in 4 Americans have been cutting back on their meat consumption. As both national and local brands market more plant-based options, they are reaching audiences beyond strict vegans.

Nationwide, carnivores and herbivores agree about one beloved chain: Taco Bell has become the unlikely hero of fast food for the vegan community. With the option to make it “fresco style”, patrons can switch out meat and sour cream with a delicious salsa. This simple phrase, plus optional beans and potatoes, renders a large portion of their menu veggie-friendly. Taco Bell is even teaming up with Beyond Meat to create a plant-based protein of their very own. 

Burger King’s launch of the Impossible Whopper made headlines––and led to their best sales quarter in four years. Competitors like McDonald’s and Wendy’s that don’t currently offer vegan options (save for…a plain salad with no dressing?) are missing out on a growing (and vocal) consumer base.

the Impossible™ Whopper ®:
1. has a patty made from plants.
2. is flame-grilled.
3. is now available nationwide. pic.twitter.com/fLGECb8aor

— Burger King (@BurgerKing) August 8, 2019

The plant-based movement isn’t limited to meat; companies are offering more dairy-free products, too. Ben and Jerry’s, which has always been an incredible example of how brands can drive meaningful change, offers over 15 non-dairy pints. Recently, both Dunkin’ and Starbucks started serving oat milk; yet another nod to the urgency for veggie-friendly options.

Locally, plenty of Philly restaurants have added vegan options to the menu. Popular spots like Front Street Cafe in Fishtown, Tomo Sushi and Ramen in Old City, Triangle Tavern in South Philly, and Vegan-ish in West Philly, offer vegan fare in addition to non-plant-based dishes. You can even get a vegan-ized classic Philly cheesesteak at Joe’s Steaks in Fishtown. If a sandwich with “cheese” and “steak” in the name can be made entirely plant-based, anything is possible.

So, what does all this mean for brands that don’t have vegan options? Will we see more brands pivot and offer vegan alternatives? If veganism continues to rise among consumers, brands that have historically been reliant on meat products might soon need to adapt to this growing market. (How will Chick-fil-A advertise a plant-based product? Will their iconic bovine mascots hold signs painted “Eat Mor Plants” instead? We’ll just have to wait and see…)

Veganism and the food industry are just one example of how brands may need to rethink their products. As important as it is to have a strong brand identity, it’s also important to keep a pulse on what consumers actually want. It’s a tricky balance, but the team here at Tag can help!

It’s the Trader Joe’s renaissance. Especially among millennial and Gen Z crowds, the grocery store chain has managed to make something as innocuous as weekly food shopping cool again. Consumers who otherwise might not give much thought to the simple errand, now consider their preferred grocery destination a personality trait. 

So, how did they do it? Let’s dive into the history and strategy of Trader Joe’s. 

The first Trader Joe’s storefront opened in Pasadena, California in 1967. Founder Joe Coulombe wanted to create a “neighborhood grocery store” atmosphere, while providing customers with unique, inexpensive goods. 

Since then, one of the ways Trader Joe’s has maintained success is through a very strong sense of brand identity. Unique fonts, cartoonish illustrations, and quirky packaging makes even pantry staples like beans or pasta feel fun and fresh. Trader Joe’s has also established a reputation for having relatively reasonable prices for quality produce and packaged foods, especially compared to more upscale competitors like Whole Foods.

The age of social media seems to have been a boon for the brand as well. They even have dedicated Instagram accounts like @traderjoeslist and @traderjoesobsessed that have accumulated six- and seven-digit fan bases who are eager to see their latest product. On TikTok, videos of shopper’s new product reviews or employee’s favorite seasonal picks go viral overnight.

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A post shared by Trader Joe’s List (@traderjoeslist)

Offline, their branding is strong too. Trader Joe’s is not just a grocery store; it’s become a brand dynasty in itself. While plenty of grocery stores have their own private label lines of goods, none seem to be as popular as Mr. Joe’s. Their shelves are almost entirely stocked with Trader Joe’s-branded products. If you’re super loyal to your favorite brand of ketchup or ice cream, this might very well be a drawback. But, for shoppers who haven’t established strong preferences yet (especially college students and young adults), this streamlines the process and makes the errand a lot less overwhelming.

These days, a lot of shoppers are thinking about the shopping experience just as much as the product itself. Perhaps one of the reasons so many flock to Trader Joe’s is for the neighborly, authentic ambiance, which especially stands out when contrasted against the industrial, modern aesthetics that many newer grocery stores are opting for. They’ve created a uniquely unpretentious, unstuffy brand environment. One great example of this is their use of bells to communicate between employees. These gentle, tinkling bells are a lot friendlier than the harsh PA system used in most grocery stores. Customer experience is in the details and thoughtful choices like this can make all the difference in creating a unique atmosphere.

In an age where shopping is increasingly virtual and delivery-based, it is essential that brands find a way to preserve the charm of in-person shopping. Trader Joe’s has clearly thought carefully about every aspect of the customer experience, from entry signage to checkout protocol. Great customer service––smiling, chatty “Crew Members” in Hawaiian shirts who would never judge you for buying 5 boxes of Organic Shells & White Cheddar Macaroni & Cheese––just can’t be replicated online.

In competitive markets like food and grocery, there are only so many ways you can differentiate yourself in terms of product; every store will have a similar selection of produce, frozen entrees, dry goods, et cetera. However, by investing in your brand’s customer experience, you can create something special for your audience––and who knows, maybe even develop a similar cult-like following. 

Trader Joe’s is a great example of how a clear brand persona and a sense of authenticity can elevate a brand. Ready to evolve your brand experience? The team at Tag can help!

Just like that, Instagram and Snapchat seem to be heading the way of Facebook: overrun with spam, ads, and other frustrations that are driving users away. In their stead, TikTok is poised to take center stage, growing in popularity every day. As of August 2020, TikTok reported having 100 million U.S. users, and numbers rise daily. All this to say: now is the time to take advantage of the platform’s exponential growth and start growing a captive audience for your brand on TikTok.

In a previous blog post, we shared some of the reasons why TikTok paid advertisements are a great branding opportunity. Today, we wanted to explore how creating a brand profile and uploading videos directly is another fantastic strategy to utilize the platform. 

TikTok is largely uncharted territory for brands. The lack of company profiles might be one of the qualities that sets it apart from other social media platforms––but it also makes it easier to stand out as a brand. Here’s some brands that have had incredible success on TikTok:

1. The Washington Post

One unlikely TikTok hero is The Washington Post. Their account has amassed over 850k followers. Through their content, they’ve introduced younger audiences to the beauty of the news by making it accessible, relatable, and––perhaps best of all––funny. Their coverage of the presidential election and COVID-19 updates have performed particularly well.

Gen Z might not pay for newspaper subscriptions, but they do check TikTok every day. TikTok is an amazing avenue to reach audiences you might not otherwise connect with and get your message out to new markets.

@washingtonpost

The same but different. #watergate #trumpcall

♬ original sound – We are a newspaper.

2. The San Diego Zoo

The “funny cat video” phase of the internet might be over, but audiences still want to see unique content (and having a cute pet doesn’t hurt). With over 1.8 million followers, the San Diego Zoo’s TikTok page is pretty undeniable evidence of that. TikTok has a very unique algorithm; just one lucky post and you might hit the jackpot, and profiles can gain triple-digit audiences overnight. The zoo’s third post, featuring one of their employees feeding a lion, rapidly gained over 7 million views. 

Even if your brand doesn’t have safari fauna, you still have something special to offer. Use it to your advantage when creating TikTok content.

@sandiegozoo

Are you smarter than a Kea? 🐦🎓

♬ princess peach by shawn wasabi – Shawn Wasabi

3. Chipotle

Successful videos on TikTok are often like inside jokes––you have to be in the know about the context of each audio and trend. Creating a brand profile on TikTok is your chance to show consumers that you’re able to keep up with ever-evolving trends, while staying true to your brand identity. 

Guac may be extra, but TikTok cred is free. Chipotle’s brand account, which has garnered more than 1.4 million followers, is a fantastic example of how a brand can make trends suit their message. They frequently use trending audios and popular video formats (like this TED talk filter), but still keep things relevant to their brand. 

@chipotle

*sigh* ordering now (filter via louis tb/slimshader) #chipotle #funny #comedy #trending #viral #fyp

♬ original sound – Chipotle

Do you have questions about how to make your social media shine? Are you ready to start taking your brand’s online presence to the next level? Reach out to our team here at Tag and we can help!

I was thrilled to move into my new Philly apartment for a lot of reasons. Reasonable rent, in-unit laundry and one that’s slightly less practical: close proximity to my favorite donut shop.

Philadelphia is a foodie’s paradise, boasting delectable cuisine from around the world, incredible local eats and, of course, cheesesteaks––there’s something for every palette. You might not think of donuts as a quintessential Philly food, but the City is also home to some amazing donut shops.

We’re featuring three awesome local donut brands that each present a unique spin on how they do donuts, from 100% vegan, to serving them with fried chicken. I have a feeling your mouth will be watering momentarily…

Federal Donuts

With six brick and mortar locations, a counter at Whole Foods and stands at two stadiums, chances are you’ll be near a Federal Donuts whenever a donut craving strikes. The brand was founded by a group of hospitality pros, the experts behind other Philly classics like Goldie and Zahav. Their donuts alone are worth the trip, but what makes this brand noteworthy is what they’re paired with: twice-fried chicken, available in a variety of seasonings and glazes. The Federal Donuts logo features a chicken inside of a donut shape, and what you see is what you get: each order of wings will come with a honey-dipped donut.

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A post shared by Federal Donuts (@federaldonuts)

Dottie’s Donuts

From the dough, to the glaze, to the toppings, Dottie’s Donuts makes entirely vegan donuts. They have two locations, one in West Philly and one in Center City. Their branding conjures retro charm, think neon signs and 50’s-esque logo designs. Dottie’s shakes up flavor offerings daily, like a delicious donut-y spin on iconic snack favorites like Pop-Tarts or a 90’s throwback, Dunkaroos. With fun flavors like these, their creative donuts live up to the nostalgic charm of their branding.

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A post shared by Dotties Donuts (@dottiesdonuts)

Hello Donuts

Hello Donuts’ branding is just as sweet as their donuts––the “o” in their logo is a donut with a bite taken out. Located in East Kensington, the brand serves a few flavors that rotate monthly, including at least one vegan option. Those with a sweet tooth can delight in flavors like “banana pancake” or “milk & cookies”. Others might prefer their “savories”, a special creation of donut dough filled with savory combinations like scrambled egg, spinach and cheese.

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A post shared by Hello Donuts + Coffee (@hellodonutsphl)

Each brand shares frequent social posts with their flavor offerings, fostering devoted fan bases that are hungry for more. Plus, they team up with Philly-based coffee companies for some epic collaborations: Hello Donuts serves ReAnimator and Dottie’s Donuts serves Elixir.

Even if you’re selling something that many companies offer, you can stand out from the crowd by investing in your brand’s identity. If you find a unique angle and inject personality into your brand, customers will want to come back for seconds. Sounds tricky, right? Donut worry! Contact us to see how Tag can help your brand shine

To get noticed, brands used to garner attention from consumers by being trendy, cool, affordable, or exclusive. But younger consumers are changing that by focusing on what brands do and what social issues they care about like sustainability, diversity, and mental health. The key to making successful connections with these younger consumers involves 2 things: authenticity, and Gen Z.

Don’t Hurt the Earth

Climate change has continually become a major issue, and one that both Gen Z and Millennials have grown up with. The doom of a world full of plastic and waste was enough of a motivator for these generations to decide they don’t want their brands to be wasteful. With their willingness to pay more for quality clothes that don’t harm the earth, new brands have emerged focusing on this sentiment. Broken Planet Market, a new clothing brand that sells sweatshirts and reusable tote bags brands themselves with statements like “Down to Earth,” “It’s Hot in Here,” and “More Expensive Than You Think.” Their brand’s authenticity is proven by how they manage a sustainable business and raise awareness through their products.

Don’t Be White Washed

An article from the Pew Research Center found that Gen Z is on track to be the most “diverse and educated” generation yet. This means as they  grow into adulthood, their values and interests are going to reshape society. We already see it reshaping brands’ commitments to prioritize diversity. CHNGE is a clothing brand that promotes diversity through race, body image, and beauty standards. They make authentic connections with consumers by incorporating their brand’s purpose into campaigns like “Label Me Human”and “Gurls Talk” a community created to promote open and honest conversations about struggles with diversity.

Don’t Be Pessimistic

Mental health issues have become less of a taboo topic amongst Gen Z and possibly the most talked about issue of their generation. MADHAPPY has been one of the most successful brands to emerge focusing on this issue, and have found success by keeping a clear, consistent, and authentic mission to make the world a more optimistic place. Their authenticity can be accredited to positive affirmations on their merchandise, by collaborating with companies like Headspace and AIM Mental Health, and by creating filters on social media for World Mental Health Day. They have done such an incredible job at creating a conversation around mental health, that even celebrities like Lebron James have taken notice of their brand.

Gen Z’s influence has really taken control this year in a major and positive way. These new age brands have shown how successful they can be by being plugged into what’s important to consumers. If you’re a brand that hasn’t started taking Gen Z seriously yet, reach out to us.

Black Friday, known for it’s deals, crowds, and lack of sleep, is the unofficial start day of the holiday season. At least that’s what it was before 2020: the year of reinventing “normal.” Brands are being put to the task of saving the holidays, and that calls for a revamp of Black Friday. But don’t worry, when one doorbuster closes, another one opens.

3 Months for the Price of 1 Day:

To avoid the crazy crowds that one-day deals attract, Walmart, Target, Lowes, Best Buy, and other big retailers announced they would be closed on Thanksgiving. These brands are pivoting from one-day deals to weeks and even months of Black Friday sales. This long stretch of deals through October, November, and December will help ease shoppers’ anxiety about crowds, control the spread of Covid-19, and make sure people get their holiday shopping done before heavier pandemic restrictions take place.

https://youtube.com/watch?v=NFeJnC8PEek

Deal Days:

In an ad that aired in late October, Target announced that their Deal Days would last all November with new deals each week, and a price match on anything considered a Black Friday Deal until Christmas Eve. Target claims that this is “Black Friday Now,” and they’re not wrong. Black Friday has to be replaced with something, and Deal Days is its successor. Walmart has already hosted 2 separate “Big Save” events; Best Buy is offering Black Friday price matches; and Home Depot started running holiday sales 2 months ago. All of this before Thanksgiving.

https://youtube.com/watch?v=otldjKZatoE

Advantages / Disadvantages:

With the revamp of Black Friday, advantages and disadvantages seem inevitable for both consumers and brands. The obvious advantage for everyone is the prevention of an influx of Covid-19 cases. But smaller crowds also bring a more curated and flexible shopping experience to consumers. And sales being spread over 3 months also brings this disadvantage: maintaining inventory and distribution. Instead of having inventory for one-day sales, they’re going to need 3 months worth. This could lead to disappointments for their valuable customers preparing for the holidays.

We don’t know who thought it was a good idea to go shopping for 24 hours right after eating a whole turkey full of tryptophan, but we think this new way of Black Friday makes much more sense. We wish you a happy 3 months of shopping, and remind you to wear a mask!

2020 is a new frontier for everyone: school teachers, nurses, Corporate America, retailers, and the list goes on. As a result, marketers had their work cut out and many were up for the challenge of “uncertain times” with much creativity. Here are some of our favorite ways brands respond to the pandemic.

Burger King

Suddenly, masks were introduced into our daily lives, making what people are saying a bit difficult to hear. Burger King took this new challenge and created a no-words-needed solution for their drive-thru service. Customers who placed advance orders, received a custom-printed version of their order written on a face mask. No words needed. We think this is a great idea…as long as you don’t mind walking around with a little sauce on your face!

Starbucks

Starbucks often capitalizes on the meme culture surrounding the written names on their cups. But in 2020, they rethought how to use that meme in a relevant way, and it involved poking fun at a newfound hardship for its baristas. We don’t know what name was said behind the mask to create “Mmphffth,” but we hope they found their drink.

Ice Breakers

Step aside post-meal and pre-date mints, the pre-mask mint is the hero this year. Ice Breakers have been around for almost 25 years, but now have another occasion where they come in handy. With their campaign “Mint Before You Mask,” Ice Breakers is advocating for mask wearing while also advertising their product because mask breath is real.

https://www.youtube.com/watch?v=yXU7JFKaSJQ

Snickers

A candy bar doesn’t have much relevance to a global pandemic, but Snickers was able to create a scenario where it did. They turned, “you’re not you when you’re hungry,” into “you’re not you when you’re out of the house.” This light-hearted commercial helps consumers relate to the oddity of meeting in person post-lockdown, instead of being behind a screen. #COVIDconfusion.

https://www.youtube.com/watch?v=negeco0b1L0&feature=emb_title

Subway

The Subway brand is synonymous with two words, “Eat Fresh.” But those two words were changed to bring a new meaning to their brand and values. “Stay Safe” temporarily replaces “Eat Fresh,” accompanied by their logo wearing a face mask. We love this adjustment to their branding because it shows how subtle changes can mean so much.

If there is any good to be had out of this pandemic, is how brands quickly reimagined something they had been doing the same way for many years. These were some of our favorites, but if we missed any great ones, let us know!

Sports are competitive, but grabbing a fan’s attention can be even harder for most brands. So what happens when seasons become shorter, when fans don’t have much to look forward to, and brands have less to work with? Here are some of our favorite ways brands have creatively pivoted their marketing tactics to reach fans during the 2020 sports seasons.

Postmates

Sports and food go hand-in-hand like chocolate and pretzels. So this year, Postmates has become the official on-demand food delivery partner of the NFL. This pairing is a perfect brand strategy for Postmates. Since many restaurants still can’t offer indoor dining, fans are going to need an alternative way to get their wings and pizza, and Postmates is the answer. Paying a delivery fee is the same as buying an overpriced pretzel at Lincoln Financial Field, right?

Lowes

With sports fans not being able to get together and celebrate their teams this season, Lowes is uniting homebound fans to celebrate their communities instead. With their new marketing campaign “Home Team,” one player from each NFL team will team up with its respective hometown to work on community-building projects. This campaign pairs Lowes brand values of ownership and teamwork, and merges it seamlessly into the teamwork the NFL displays, and the ownership of their hometowns.

This #NFL season, let’s put the home in home team. pic.twitter.com/dqIzG9zosR

— Lowe’s (@Lowes) September 11, 2020

Pepsi

Pepsi relies heavily on in-stadium advertisements, but since fans won’t be in the stadiums this year, Pepsi is bringing their advertisements into your home. With their new sweepstakes “Tailgate in a Box,” they’re focusing on a direct-to-consumer strategy. This sweepstakes is putting Pepsi right in the middle of fans tailgating, which is the scene Pepsi has often focused their brand around when it comes to sports. This is a smart strategy for Pepsi, and who knows, maybe by the end of the season fans will prefer “homegating” over tailgating.

Bud Light

There’s nothing like the excitement of a touchdown and the celebration with fans sitting in your section. But with restrictions, this season’s excitement is going to have to come from your home. Bud Light is focusing their marketing tactics around fans celebrating with their new “Showtime Cam.” Their “Showtime Cam” is going to rely on fans using #ShowtimeCam and #BudLightSweepstakes hashtags on Twitter for a chance to make it on the cam. With this cam, Bud Light is reimagining how strangers can still share a Bud in celebration of their teams while being virtual.

Celebrate live on Sunday Night Football with your favorite players on the @BudLight Showtime Cam! ?

RT this post or tweet us using #ShowtimeCam and #BudLightSweepstakes for your chance to win! pic.twitter.com/OYi1OEBJXH

— Seattle Seahawks (@Seahawks) September 17, 2020

Coming late to the streaming party is a hard task for anyone, even a media behemoth like NBC. But they knew they had to do something to compete. So, what did they do? They created Peacock and made it FREE! Who doesn’t want great TV free? There is just one little catch – the free subscription comes with ads. Womp, womp, womp. 

We wanted to see for ourselves how the Peacock user experience stacks up to the competition, so we signed up and watched a few shows. Or maybe more than a few. We possibly binged all of “30 Rock,” but it was all in the name of research! Anyway, here’s what we found. 

Peacock and Peck?

We don’t know what the “Netflix and Chill” equivalent will be. But we do want to know if viewing Peacock with ads would be worth it. Peacock offers 3 different plans. First, there is the most basic Peacock plan, which is free, and only allows access to certain shows and movies that all contain ads. Then they offer two different premium services; Peacock Premium which is $4.99 a month and unlocks all of Peacock’s content but still contains ads, and Peacock Premium Plus, which is $9.99 a month and includes everything in Peacock Premium but without the ads. This means there are two different tier options that include ads, but Peacock promises you will only be served 5 minutes or less of ads per hour of TV viewing. 

Inconvenience VS Saving Money

When we watched our “quick” marathon of “30 Rock,” we encountered only two 60-second commercial breaks per episode. In some instances, the ads were at the beginning, so the show was uninterrupted. When comparing this experience to Hulu’s basic plan of $5.99 a month, it was a very similar experience, but with Peacock you’re saving money. All in all, it seems that 5 minutes of inconvenience is a small price to pay for a free streaming service. (Although, as an ad agency, we do advocate for ads!)

Modern Day Cable

Being free and offering popular content isn’t the only thing Peacock has to offer. NBC is offering a feature other streaming services don’t – an exclusive virtual channel. It’s available for all three subscription tiers. With virtual channels, a modern take on old-school cable, you can tune-in to watch whatever is showing at the moment. The channels include news, sports, late-night talk shows and channels dedicated to popular TV shows like “Keeping Up With The Kardashians.” These channels remind us of personally curated playlists you find on Spotify or the “recommended for you” page on Netflix. But instead of scrolling through Netflix for half an hour, it’s already playing for you when you log on. 

Content is King

And if all else fails, just remember that “The Office” comes to Peacock exclusively starting January 2021. “The Office” is one of the most popular shows on Netflix, and once it leaves to come to Peacock, its viewers will likely follow. “Harry Potter” is also joining Peacock’s list of favorites leaving HBO. Exclusive content like this will help Peacock compete in the streaming world, even if they arrived late. Plus, NBC’s archive of classic shows like “30 Rock” and “Monk” are going to prove they have content worth watching, and more specially, 13,000 hours of content worth watching. 

In addition to NBC’s prized archive of shows, they also have original shows in the works. Some titles include: “Brave New World,” “Cleopatra in Space,” “Lost Speedways” and “In Deep with Ryan Lochte.” Oh, and speaking of Ryan Lochte, Peacock has a section called “Road to Tokyo,” dedicated to all things 2021 Olympics. Unfortunately, the launch of Peacock was supposed to happen alongside the 2020 Summer Olympics, but because of the pandemic, the Olympics were pushed back just like the production of Peacock’s originals. But, on the brightside, it’s at least something viewers will be able to look forward to, and another perk they offer over other streaming services. (And it’s free!)

Like any great brand, NBC is leveraging its unique assets to compete by luring viewers from other platforms with free subscriptions…but how long will they remain free?

Until recently, many brands posted about their support for social issues during awareness months like Black History or Pride. Then, amid a high level of social unrest, brands felt pressured to post statements of solidarity and display black boxes on their Instagram accounts. Some were applauded for it and others criticized. That’s because black boxes and statements without action are useless. But one brand we can all learn from about how to make a difference is Ben & Jerry’s. Here’s how they lead the way making social issues an integral part of their brand to effect change.

Being a B Corp

Ben & Jerry’s is a certified B Corp (Benefit Corporation), which means they place their social mission at the same level of importance as creating and selling their products, balancing purpose and profit. Becoming a B Corp is no easy task. A company needs to satisfy a stringent set of standards to achieve the certification and must be committed to using their business, and voice, to solve social and environmental issues. 

Social justice is deeply embedded in the Ben & Jerry’s brand. As stated in their mission, “we create linked prosperity for everyone that’s connected to our business: suppliers, employees, farmers, franchisees, customers, and neighbors alike.” Ben & Jerry’s doesn’t use high-profile issues to get attention and drive sales. Instead, they use their brand to bring attention to these issues and advocate for change creatively, which is why they are so darn good at what they do.

End the school-to-prison pipeline and invest in youth! ? Learn more: https://t.co/uSmApidwlG pic.twitter.com/03S0df1BdN

— Ben & Jerry’s (@benandjerrys) July 14, 2020

Flavors that Made a Difference

What’s more fun than eating ice cream named after your favorite band or TV show? Arguably, the names of Ben & Jerry’s pints are just as good as the flavors they pack inside. Famous for flavors with clever pop culture references, such as Cherry Garcia, The Tonight Dough, and Phish Food, Ben & Jerry’s has been successful at creating clever names to support social causes as well. Over the years, they have released flavors to support all types of issues such as climate change, marriage equality, a fair democracy, refugees and racial justice. Flavors like Justice Remixed, Empowermint, Save our Swirled, Home Sweet HoneyComb, One Sweet World, and I Dough, I Dough were created with the mission to raise awareness, and money, for organizations that fight the good fight, but they don’t stop there. They encourage customers to join in by signing petitions, going to rallies and joining grassroot campaigns. These inspired flavors not only represent the best ice cream in the world, they represent what Ben & Jerry’s is doing to change the world.

We can’t let climate change get away from us like coronavirus did. Here’s what we can do differently: https://t.co/Fd787OtqEF pic.twitter.com/7RrWmV5XZh

— Ben & Jerry’s (@benandjerrys) June 29, 2020

Social Media Posts for a Greater Good

Ben & Jerry’s uses their social media platforms to push for progressvie change regarding society’s most pressing issues. While many brands dance around these issues to avoid backlash, more often than not, Ben & Jerry’s meets them head on. And we’re not talking about a casual retweet, black box or reposting an article. Ben & Jerry’s develops original graphics and blogs to address these issues, proving that they are authentic. They tweet about issues like, the school-to-prison pipeline, why prosecutors are so important to this year’s election, the fact that climate change is here, and finally, why taking a stand against Facebook is so important.

We will pause all paid advertising on Facebook and Instagram in the US in support of the #StopHateForProfit campaign. Facebook, Inc. must take the clear and unequivocal actions to stop its platform from being used to spread and amplify racism and hate. >>>https://t.co/7OpxtcbDGg pic.twitter.com/I989Uk9V3h

— Ben & Jerry’s (@benandjerrys) June 23, 2020

Ben & Jerry’s not only seeks to cultivate a company and culture that supports these issues with conviction, they want to influence a generation to follow in their footsteps and fight for meaningful change.

Ben & Jerry’s has something for everyone, but if you can’t find a flavor you like, you’re sure to find an issue you can get behind. Because getting one more person to care, matters. If your brand doesn’t have a clear purpose, make it a priority. Tag can help.