The third largest carpet manufacturer in the USA, Beaulieu of America, was struggling to keep pace with its competitors and needed to establish a new brand to connect with customers.
A Discovery Session consisting of the CEO and senior leadership team unearthed what was truly unique about Beaulieu – a genuinely caring and friendly manufacturer with thoughtful, unique products.
A new name and tagline were developed to embody the essence of the brand – Bliss, The nicest carpet in the world.
Warm and uncomplicated visuals, lifestyle imagery and messaging created an emotional connection with their core customers.
Bliss’ launch at Surfaces, the largest floor coverings tradeshow in the U.S., created incredible buzz within the industry.
Over 35 articles and feature
stories in major trade
publications, website and blogs.
Double digit increase in
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