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Best team brands in Philly.

Opinion

April 23, 2015

I’ve been a loyal Phillies fan through good times and bad, and then more good times and (maybe really) bad again. But no matter how my team is playing, I proudly wear my team’s colors. I’m partial to the burgundy and powder blue that the team sported through the ‘70s and ‘80s, but there are many style options for fans of the Fightin’ Phils, as shown in this graphic history of their logos.

Phils logos - Tag Strategies Blog

Add in the pink versions of all of the above, and you have quite a diverse selection.  What remains consistent through the years, though, is the Phillies brand. As the brand evolved, the “P” and the colors red, white and blue remain.

I recently read an article on Slate.com that explained the significance of a simple logo, like that Phillies’ P. Like Nike and Starbucks, the team logo doesn’t need to tells us anything more because the Phillies brand is so well-recognized.

Forbes recently ranked the “Best Fans In Baseball,” using the following criteria: the percentage of the hometown crowd that watched, attended, and/or listened to a game in the last year, television ratings, stadium attendance, merchandise sales, and social media reach. Philadelphia ranked 8th, and I think this is a reflection of the strength of the Phillies brand.  Regardless of their performance, we’re still buying their merchandise, following them on social media, and watching the games.

The Philadelphia area is home to some of the most loyal sports fans in the world, and the Tag office is no different.  See where our loyalties lie, and which other teams we think have a great brand.

Polaroid Michelle - Tag Strategies Blog

Favorite Philly team:
E-A-G-L-E-S. Eagles!!!!
Favorite team outside Philly:
None. Philly all the way.
Cool team brand:
I love the “cheeseheads” of the Green Bay Packers–the only non-profit, community-owned NFL team!

 

Polaroid Eric - Tag Strategies BlogFavorite Philly team::
Flyers
Favorite team outside Philly:
No. I’m a homer.
Cool team brand:
Evil Geniuses (eSports team of professional gamers who compete in worldwide video game tournaments).

 

Polaroid Tara - Tag Strategies BlogFavorite Philly team:
Phillies
Favorite team outside Philly:
Rutgers Scarlet Knights
Cool team brand:
Lehigh Valley Iron Pigs
Polaroid Geoffrey - Tag Strategies BlogFavorite Philly team:
Flyers
Favorite team outside Philly:
Phantoms (my daughters little league team)
Cool team brand:
England/Team GB
Polaroid Renee - Tag Strategies BlogFavorite Philly team:
Eagles
Favorite team outside Philly:
Penn State Nittany Lions
Cool team brand:
Penn State
Polaroid Rachel - Tag Strategies BlogFavorite Philly team:
Phillies
Favorite team outside Philly:
US women’s soccer team.
Cool team brand:
Seattle Seahawks (awesome colors)
Polaroid Rachel - Tag Strategies BlogFavorite Philly team:
Phillies
Favorite team outside Philly:
None
Cool team brand:
The Oregon Ducks have the best uniforms!

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