Tara Nerone - Tag Strategies
Brands • Marketing • Advertising
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Brands in the Air

Brands in the Air

Flying has become a contact sport recently. Unlike politicians, brands actually do suffer when consumers learn that they are assaulting their customers. United Airlines learned that the hard way this spring. Poor customer service acts were followed by worse...
You Don’t Build A Brand By Accident.

You Don’t Build A Brand By Accident.

Michelle said it best – “A brand does not happen by accident. It requires the attention of your entire organization.” It’s why we have such a rigorous hiring process, which I shared in this blog in 2014. We live our brand at Tag every day, and we love to read...
Soaking Up the Sun and Brands.

Soaking Up the Sun and Brands.

Monday through Friday we boost brands, all day every day. But when the summer work weeks end, most of us at Tag start looking toward the beach. Our favorite vacation brands have the same three unique selling points (USPs) – sun, sand and salt air. It’s hard to...
Fair Game: Advertising in the 2016 Olympic Games

Fair Game: Advertising in the 2016 Olympic Games

It’s been a strange election year, to say the least.  The conventions are looming, and between July and November I expect that we’ll consume more political advertising, punditry and news than is healthy for any person.   But for two weeks in August, we can turn down...
Branding STEM

Branding STEM

Thanks to our upcoming school science fair, I spent a few hours this week brushing up on the scientific method. My last brush with science experiments was my first year of college, where I tried to knock out any required non-major courses as quickly as possible. I did...

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