Michelle Taglialatela - Tag Strategies
Brands • Marketing • Advertising
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Michelle Taglialatela

Michelle Taglialatela

Does Your Holiday Card Pass the Test?

Does Your Holiday Card Pass the Test?

In the advertising industry, the agency’s holiday card has always been a vehicle for creative expression about the brand. After all, we have free creative reign. No client approvals. No rush job status. No “no’s.” At Tag, we typically start brainstorming for our...
The Tag Family’s Holiday Newsletter

The Tag Family’s Holiday Newsletter

It’s that time of year again—and I am ready to brag, brag, brag. The Tag family had an AMAZING 2014. Victories. Volunteering. Awards. Elbow rubbing. All around excellence. You should be so blessed!!! Eric. There’s a wedding in our future! Eric got engaged to the...
How do you say that name? Rrrh-ph.

How do you say that name? Rrrh-ph.

AARP (a.k.a. American Association of Retired People). I don’t get it…the name, the brand strategy or the campaign. To begin with a name is fundamentally important to a brand; and one could argue it is the most important element (and enormous asset). It typically...
TOMS: a brand promise with purpose.

TOMS: a brand promise with purpose.

The reason WHY the TOMS brand exists: to improve people’s lives in different ways. “Why” is the very reason an organization exists. People make an emotional connection to a brand and its leadership because of their purpose..why they do what they do. Blake Mycoskie is...

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