Process | Philadelphia Advertising Agency

Getting Tagged.
We can go deep, deep, deep with brand development or we can take a “brand light” approach. It all depends upon your circumstances, what you want to accomplish, and what level of resources you have to dedicate to the success of your brand (both human and financial).
Mouse over the wheel below to learn more about our process...
Getting Tagged.
We can go deep, deep, deep with brand development or we can take a “brand light” approach. It all depends upon your circumstances, what you want to accomplish, and what level of resources you have to dedicate to the success of your brand (both human and financial).
Mouse over the wheel below to learn more about our process...

With a clear understanding of your needs and expectations, we will recommend a plan of attack that’s right for you, using all or some of our proprietary tools and process. This is what Tag has to offer that you’ll be hard-pressed to find at other shops/agencies/studios:

A Certified Brand Strategist on staff, one of 35 in the US
Proven brand development process
Extensive track-record of successes…even during the Great Recession
Attainable brand strategies that pack serious punch

Tag is a member of The Brand Establishment, an exclusive group of advertising agency principals who have earned a Certified Brand Strategist designation.

Brans Insight

Brand Insight Assessment

An objective, Web-based tool that identifies gaps in alignment among executives, employees, and partners in order to build a stronger brand. The outcome allows an organization to prioritize programs, effectively allocate resources and systematically measure progress.

Brand Primer

Ensures a smooth, productive brand development initiative by educating key management about the subject of brand, its value, and their role in the process.

Discovery Session

A process, based on facts, that unearths the uniqueness of a brand. It is a highly efficient, power-session that guides an organization to identify the focal point of its brand

Research & Planning

It is wise to be well informed before delving too far into brand development—employee and customer interviews, online surveys, trend spotting, anthropological research, competitive overview, etc.

Brans Strategy Development

Brand Strategy Development

Brand Strategy Report including brand promise, brand essence, value proposition and taglines.

Creative Development

Contextual creative applications: collateral system, sales presentations, corporate identity, website, etc.

Brans Validation

Validation

It is sometimes recommended to test taglines, brand/product names, logos, brand visuals, or ads, among customers and prospects, before going to market.

Brand Adoption

The means by which your entire organization will embrace and deliver your brand promise at each touchpoint…both internally and externally.

ROI

A benchmark survey of prospects, customers and employees to determine: brand awareness, reputation and momentum of your company, and clarity of your corporate vision

Tag Strategies

Getting Tagged.