It’s mostly science. We have the tools, experience, and proprietary knowledge to help any brand— committed to change—thrive. If you follow our process and recommendations for at least 12 months, your brand will be in a position to thrive beyond expectations through brand clarity and a refined brand personality. If we fail to deliver on this promise, we will reimburse all fees for your Brand Discovery.
Formerly Price Communications
Tag Strategies
brand-marketing-advertising
215 545 4850
The proof.
When we say we build business beyond expectation, we mean it. And our current and former clients will back us up on this. Like the one who experienced a double-digit increase in market share, and a 3% increase in sales while the rest of the industry was down 18%. Another good example: tripling annual revenue in a period of three years. One client told us the work we did together was the most successful initiative of his career. Needless to say, we know what we’re doing—and we do it well.
How did Tag Strategies help a group of overachievers get the most out of their brand?
Crossroads Hospice
...By highlighting “more” of their strengths.
Over the course of ten years, Crossroads Hospice evolved into an eight-office entity located throughout six states with each office acting locally. Communications and marketing was fragmented among the locations, making it difficult to leverage efficiencies and effectiveness. With plans of continued growth and a high-touch business philosophy, the plan was to unify the Crossroads’ staff to produce a consistent brand experience at every touch point...read more.
How did Tag transform a commodity product into a really “nice” brand?
Bliss
...By helping them get to the heart of the matter.
In the battle of residential carpets, manufacturers continually tout features and pricing as differentiators. However, features and benefits do not define brands. They simple create a battleground of sameness that no one can conquer. This is not only a perpetually vulnerable way of doing business; it is a fundamentally flawed approach to creating brand preference and brand leadership...read more.
How did Tag help an adored 69-year-old brand make a critical transition?
Di Bruno Brothers
By helping them identify their pioneering heritage.
Di Bruno Brothers has been an icon of Philadelphia’s Italian Market since the market’s inception. The brand is known for its amazing selection of cheeses, gourmet meats, olive oils—and intrinsic charm, the signature of its creators, Danny and Joe Di Bruno. These gentlemen were ahead of their time, and built a very successful business by providing unmatched, and/or unheard of, products...read more.
How did Tag transform a conventional 84-year-old bank into an innovative and exciting brand?
3rd Federal Bank
...by exposing its true colors!
3rd Federal Bank wanted to retool its brand to be consistent with its future vision, which was dramatically different from its previous identity. Throughout its history, the bank established itself as a community savings bank with a conservative image. The objective was to migrate the brand in a way that could retain familiar assets, while accurately portraying the 3rd Federal Bank of the future, within an aggressive marketing landscape…and competitors with much deeper pockets...read more.How did Tag help a 20-year-old annuity product capitalize on its stability?
Lincoln Financial Group
...By exposing its greatest assets.
Lincoln Director, a group annuity product, had managed to weather varying economic conditions for nearly 20 years and remain profitable, even though it had been left “unattended” among the company’s portfolio of retirement products. The strategic direction of the company was changing, and the Director was about to become a lead product. But before doing so, it was imperative to have a clear understanding of the Director’s strengths, and ultimately its ability to survive varying business conditions...read more.