It’s mostly science. We have the tools, experience, and proprietary knowledge to help any brand— committed to change—thrive. If you follow our process and recommendations for at least 12 months, your brand will be in a position to thrive beyond expectations through brand clarity and a refined brand personality. If we fail to deliver on this promise, we will reimburse all fees for your Brand Discovery.
When we say we build business beyond expectation, we mean it. And our current and former clients will back us up on this. Like the one who experienced a double-digit increase in market share, and a 3% increase in sales while the rest of the industry was down 18%. Another good example: tripling annual revenue in a period of three years. One client told us the work we did together was the most successful initiative of his career. Needless to say, we know what we’re doing—and we do it well.
How did Tag Strategies help a group of overachievers get the most out of their brand?
...By highlighting “more” of their strengths.
Over the course of ten years, Crossroads Hospice evolved into an eight-office entity located throughout six states with each office acting locally. Communications and marketing was fragmented among the locations, making it difficult to leverage efficiencies and effectiveness. With plans of continued growth and a high-touch business philosophy, the plan was to unify the Crossroads’ staff to produce a consistent brand experience at every touch point...read more.
How did Tag transform a commodity product into a really “nice” brand?
...By helping them get to the heart of the matter.
In the battle of residential carpets, manufacturers continually tout features and pricing as differentiators. However, features and benefits do not define brands. They simple create a battleground of sameness that no one can conquer. This is not only a perpetually vulnerable way of doing business; it is a fundamentally flawed approach to creating brand preference and brand leadership...read more.
How did Tag help an adored 69-year-old brand make a critical transition?
Di Bruno Brothers
By helping them identify their pioneering heritage.
Di Bruno Brothers has been an icon of Philadelphia’s Italian Market since the market’s inception. The brand is known for its amazing selection of cheeses, gourmet meats, olive oils—and intrinsic charm, the signature of its creators, Danny and Joe Di Bruno. These gentlemen were ahead of their time, and built a very successful business by providing unmatched, and/or unheard of, products...read more.